Mass Planner has been shut down.
Like Instagress and Archie, Mass Planner has fallen under the swift blitz of Instagram in its relentless quest to keep automation off of its platform entirely.
Mass Planner was a favourite amongst automation software, particularly because it was so diverse in its services. Unlike Instagress and Archie who only served to automate Instagram, Mass Planner helped people automate their social media engagement across all social media platforms.
This has brought to light the controversial topic of using automation for your interaction as opposed to actual user activity.
While authentic user activity would seem to be the altruistic path to take, especially because Instagram itself states that automation is against the rules in its terms and conditions, it’s still not seen as a complete violation of running and growing a successful social media account.
It’s more like a white lie than a complete fabrication.
In a fast-paced world where your business pages require regular daily attention across the board, it’s easily excusable to justify the use of an automated system to make sure that your followers are getting a continuation of you and what you’re trying to promote. Plus, some Instagram bots are more organic than others.
Mass Planner helped you manage multiple sites at once, saving you a lot of time. This meant taking those tedious moments of scrolling through and liking other peoples photos and doing it for you, freeing up your time to interact more with your existing followers.
Mass Planner focused on building up your following while you focused on nurturing the existing number. This, of course, is a system that can be easily abused, and people inevitably abused it. The problem with Mass Planner was that people started to become too reliant on it – using the automation for all of their social media interaction, not just some, which resulted in a very obvious spamming.
This meant that many people started to move over the line of argument to the other side – resenting Instagram for becoming a field of automated bots that rendered everything automatic and artificial.
Now that Mass Planner has disappeared, along with Instagress and Archie, chances are you’ll see a drop in your engagement.
However, the perspective now is quality over quantity, as the engagement that is left is guaranteed to be user activity.
If this doesn’t quite cut it, there are plenty of alternatives for Mass Planner out there to turn to.