Instagram isn’t for the lazy marketer.
The basic concept of getting followers on Instagram is you get what you give.
In other words, if you’re engaging with others first, you will receive more engagement.
It’s an active social network that requires some activity on your part to gain the attention and followers you want. With that in mind, here’s some actionable steps to get more Instagram followers.
Reach out to Similar Users
Keeping in mind that everything you do for your business marketing should be relevant, reaching out to like users on Instagram is the best way to gain followers that are most interested in your products or services. Like them, follow them, and comment on a few posts. When you find the right users, they will pay it forward and follow, like, and comment back to your account and on your posts.
The more you the more you receive. You’re allowed to follow/unfollow up to 160 people in an hour, which limits your activity, but that’s a lot of activity. You can also like up to 350 posts per hour. Make the most of the time you spend on Instagram and watch the followers come back to you. You can do this manually, or use an automation tool. Just be careful how you use Instagram bots (automation).
Methods of Instagram Activity – Bots Vs Manual
If you get bored with sitting for hours on Instagram liking, following, unfollowing, and commenting, Instagram automation can be a helpful tool. The software is designed to help you perform the mundane tasks on Instagram without all the manual heavy-lifting. There are pros and cons involved with using an Instagram bot.
For instance, it’s against the terms of Instagram use, but most Instagram users carefully create specific settings within the automation software to prevent overuse or anything that might red flag their account for activity beyond what’s allowed.
Instagram bots like, comment, follow, unfollow, according to your specifications when you choose a program that provides good customisation options.
If you decide to try or invest in an Instagram bot (automation tool), you should know what you’re getting yourself into first. Instagram bots ‘crawl’ the Instagram network to find photos, posts, videos, and other shared information based on the specific data you input into the settings. In essence, the program is seeking out other users that match your profile and input.
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For instance, if you are a musician and you input related hashtags, locations, or other data in the settings, the bot will scout around for related accounts using those protocols.
As the automation tool finds the appropriate accounts, users, photos, and such, it will auto-like, follow or unfollow, and make automated comments to the content according to your specifics. You need to be careful about choosing settings that stay within the guidelines of Instagram’s terms of service for these activities to stay off their radar.
As mentioned earlier, you are allowed to follow up to 160 people per hour, so set it accordingly, maybe just below that number for safety. You can also like up to 350 posts per hour, so make sure to choose the proper settings to protect your account from being banned!
It cannot be stressed enough how careful you should be when using an Instagram bot for your account. Used wisely, it can be a good tool that will save you time over doing it all manually and allows you to be more productive, while obtaining thousands of followers and likes in the course of the day-every day.
After all, who has time to spend 12-24 hours a day liking, following, and commenting on Instagram?
Do your research, read reviews, learn as much as you can about Instagram automation before you invest in the software to reap the best benefits from this kind of automation. Don’t risk your account by trying to overuse this software.
How to Get Featured
Not every user knows how to use Instagram to its fullest potential, but you can learn. Instagram is visual, therefore if you can take a great picture or provide high-quality images on your account, you will entice and attract more followers. The best method of getting noticed is to do your hashtag research so your image matches your target audience. For instance, look for accounts that say something like “Use our hashtag to get featured”, which boosts your ability to get featured on their account. This method of gaining the Instagram followers you crave helps you gain followers from other accounts. You can also copy this method and build your own strategy to gain followers similar to you that want to be featured. Again, it’s give and get.
Let Users “Discover” You
Not many Instagram users consider this, but imagine you’re a new Instagram user who wants to find people and businesses to follow. Now, think about how they find who to follow. The Instagram app has a menu bar at the bottom that allows users to search for other users. That search button takes you to the “Discover” page where you find several images in grid form based on Instagram’s own algorithm.
The algorithm allows you to see users based on people you follow, photos you liked, Instagram popular searches, and popular worldwide. If you get creative with this, you can appear in the Discover page using the algorithms to your advantage. One way to do this is to post as much as is allowed on Instagram. Keep in mind that the “Discover” page is a quick window that appears and disappears briefly after opening. Maintain good quality posts and aim for at least five posts per day to boost your chances of getting on the “Discover” page.
Competitions Make Good Competitors
Who doesn’t like a healthy bit of competition now and then? Post a competition/contest on your account to boost engagement. This method works best for users that already have a healthy following, but it’s still a good method to keep in mind as you grow your followers on the network. Competitions/contests are the most authentic, genuine methods of getting more followers faster. You’ll see many brands using this strategy on a regular basis. You can also see how it grows their engagement. The results can be great.
What you have to offer for a contest/competition is important for getting followers. Create a competition that Instagram users can’t resist. For instance, a physical product like an iPad or Fitbit. Make sure to share the image of your prize and be clear about the instructions on how to win it. Users should be encouraged to like, comment, follow your account, and tag friends (be specific about how many – i.e. 3 friends). When you do this right, your contest will be shared across social networks, making it a viral post, resulting in more followers for you.
Buy an Existing Account
What? How does buying an existing Instagram account help? This tip is one not everyone will want to do, but it’s still another way to get more Instagram followers quickly. This is more for businesses that have a good marketing budget. Instagram allows you to change the name of an account, therefore you can buy an existing account with several followers, change the name, and now those followers are yours!
Buying accounts is against Instagram’s terms of service, so you must be cautious about this method. You can’t officially “buy” an Instagram account, however, when you purchase a website, you also obtain their assets, including their social media accounts. Therefore, you can make the appropriate changes and again more followers. It’s wise to take great care about buying Instagram accounts and watching for fake followers when you are considering buying an account.
These are the primary steps to take to go viral with your account and build a huge following on Instagram. There are other methods to grow your Instagram account, so your strategies should match your needs. Social media is still on the rise and constantly evolving, so stay abreast of new strategies for getting more followers by being diligent about your research.
The basic idea of social media is engagement, and that you reap what you sow.